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An Evanston bicycle shop has changed its name to Ten 27 Cycles. The shop formerly known as Turin Bicycle is at 1027 Davis St., where it has been offering great cycling services since 1971. The new name is the store’s longtime address.

Much will stay the same. The window displays on Davis Street will still showcase bicycles for all riders. The same passionate-about-cycling staff will welcome both committed and casual riders – road cyclists, triathletes, track racers, Northwestern students, commuters, mountain bikers and, of course, children.

The service department will continue to keep equipment humming. And the staff has consolidated the store’s parts and accessories displays to emphasize the Fit Area, which highlights their expertise in fitting road bikes to a variety of riders.

Chris Mailing, president and majority owner since 2004, is now the sole owner of the shop. “I am proud of our roots in the Evanston community and look forward to serving cycling enthusiasts from all over Chicagoland in the years to come,” he says.

Mr. Mailing was the Evanston Small Business Person of the Year in 2010 and serves on the boards of Downtown Evanston and the Evanston Chamber of Commerce. He also brought world-class bike racing to downtown Evanston. Ten 27 Cycles will continue to sponsor the bicycle club that organizes the Illinois State Cycle Cross Championships each December.