Story and photo by Natalie Wainwright

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Chicago company Octane Rich Media Ltd.’s executive producer James Forni and crew filmed an ad at Foodstuffs on Central Street on June 22. The product, to be released in the first quarter of 2015, is “a new security and home-safety product” called First Alert, said Mark Devine, senior vice president of marketing for the Aurora business.

They chose to film in Evanston, he said, because they “wanted to take advantage of the beautiful [shopping] area.”

Story and photo by Natalie Wainwright