Small Business Saturday on November 29 will be bigger than ever this year and Evanston will be THE place to shop that day! Evanston’s vibrant downtown and many neighborhood shopping areas are the perfect places to find unique gifts that just aren’t sold in “Big Box” stores.

Observed annually on the Saturday after Thanksgiving, Small Business Saturday is a day when holiday shoppers are encouraged to support the small, independent businesses that help make their communities special. Shopping at these local retailers ensures that the money you spend stays in the local community. For every dollar spent at one of these independent businesses, it is estimated that 75 cents stays in the local economy. For large chains and big box retailers, it’s only 27 cents.

To encourage people to get their holiday shopping started locally, there will be special activities, the gala holiday tree-lighting ceremony, and a free trolley service between shopping areas.

The annual Downtown Evanston Holiday Bash and Tree Lighting will begin at 5 p.m. and the tree lighting takes place at 5:30 p.m. on Saturday, November 29. Community members are invited to kick off the holiday season with Mayor Elizabeth Tisdahl, Santa, Mrs. Claus, and “Frozen’s” Elsa, Anna and Olaf,  as they flip the switch and light the tree. In the spirit of holiday giving, warm clothing essentials will be accepted for donation to Hilda’s Place, Connections for the Homeless.

Beginning on Small Business Saturday, the City of Evanston will again offer free parking in city parking garages for the holiday shopping season. Free parking will be available in the Sherman Plaza, Church Street, and Maple Avenue parking decks all day on Saturdays and Sundays, and after 5 p.m. on weekdays until January 3.

The Evanston Chamber of Commerce will offer free Holiday Trolley rides from noon to 5 p.m. on November 29. The trolley will make stops in downtown Evanston, on Main St., on Central St., and in the Chicago Ave./Dempster St. shopping area. For a list of trolley stop locations, visit evanstonedge.com/holiday-guide or call 311 (847-448-4311 outside Evanston).

Evanston retailers are getting into the spirit of the season. Many took part in videos promoting Small Business Saturday, which are posted online at http://ow.ly/ETgcE.

Finally, to view the special deals and promotions for Small Business S

Small Business Saturday on November 29 will be bigger than ever this year and Evanston will be THE place to shop that day! Evanston’s vibrant downtown and many neighborhood shopping areas are the perfect places to find unique gifts that just aren’t sold in “Big Box” stores.

Observed annually on the Saturday after Thanksgiving, Small Business Saturday is a day when holiday shoppers are encouraged to support the small, independent businesses that help make their communities special. Shopping at these local retailers ensures that the money you spend stays in the local community. For every dollar spent at one of these independent businesses, it is estimated that 75 cents stays in the local economy. For large chains and big box retailers, it’s only 27 cents.

To encourage people to get their holiday shopping started locally, there will be special activities, the gala holiday tree-lighting ceremony, and a free trolley service between shopping areas.

The annual Downtown Evanston Holiday Bash and Tree Lighting will begin at 5 p.m. and the tree lighting takes place at 5:30 p.m. on Saturday, November 29. Community members are invited to kick off the holiday season with Mayor Elizabeth Tisdahl, Santa, Mrs. Claus, and “Frozen’s” Elsa, Anna and Olaf,  as they flip the switch and light the tree. In the spirit of holiday giving, warm clothing essentials will be accepted for donation to Hilda’s Place, Connections for the Homeless.

Beginning on Small Business Saturday, the City of Evanston will again offer free parking in city parking garages for the holiday shopping season. Free parking will be available in the Sherman Plaza, Church Street, and Maple Avenue parking decks all day on Saturdays and Sundays, and after 5 p.m. on weekdays until January 3.

The Evanston Chamber of Commerce will offer free Holiday Trolley rides from noon to 5 p.m. on November 29. The trolley will make stops in downtown Evanston, on Main St., on Central St., and in the Chicago Ave./Dempster St. shopping area. For a list of trolley stop locations, visit evanstonedge.com/holiday-guide or call 311 (847-448-4311 outside Evanston).

Evanston retailers are getting into the spirit of the season. Many took part in videos promoting Small Business Saturday, which are posted online at http://ow.ly/ETgcE.

Finally, to view the special deals and promotions for Small Business S

Small Business Saturday on November 29 will be bigger than ever this year and Evanston will be THE place to shop that day! Evanston’s vibrant downtown and many neighborhood shopping areas are the perfect places to find unique gifts that just aren’t sold in “Big Box” stores.

Observed annually on the Saturday after Thanksgiving, Small Business Saturday is a day when holiday shoppers are encouraged to support the small, independent businesses that help make their communities special. Shopping at these local retailers ensures that the money you spend stays in the local community. For every dollar spent at one of these independent businesses, it is estimated that 75 cents stays in the local economy. For large chains and big box retailers, it’s only 27 cents.

To encourage people to get their holiday shopping started locally, there will be special activities, the gala holiday tree-lighting ceremony, and a free trolley service between shopping areas.

The annual Downtown Evanston Holiday Bash and Tree Lighting will begin at 5 p.m. and the tree lighting takes place at 5:30 p.m. on Saturday, November 29. Community members are invited to kick off the holiday season with Mayor Elizabeth Tisdahl, Santa, Mrs. Claus, and “Frozen’s” Elsa, Anna and Olaf,  as they flip the switch and light the tree. In the spirit of holiday giving, warm clothing essentials will be accepted for donation to Hilda’s Place, Connections for the Homeless.

Beginning on Small Business Saturday, the City of Evanston will again offer free parking in city parking garages for the holiday shopping season. Free parking will be available in the Sherman Plaza, Church Street, and Maple Avenue parking decks all day on Saturdays and Sundays, and after 5 p.m. on weekdays until January 3.

The Evanston Chamber of Commerce will offer free Holiday Trolley rides from noon to 5 p.m. on November 29. The trolley will make stops in downtown Evanston, on Main St., on Central St., and in the Chicago Ave./Dempster St. shopping area. For a list of trolley stop locations, visit evanstonedge.com/holiday-guide or call 311 (847-448-4311 outside Evanston).

Evanston retailers are getting into the spirit of the season. Many took part in videos promoting Small Business Saturday, which are posted online at http://ow.ly/ETgcE.

Finally, to view the special deals and promotions for Small Business S