Chicago-area advertising firm Goldsholl Design Associates, headed by husband and wife Morton and Millie Goldsholl, introduced the principles of Bauhaus design to the American public through their innovative campaigns for corporations like 7UP, Motorola and Kimberly Clark.

Although they were compared to some of the most celebrated design firms of the day, the Goldsholls and their designers are relatively unknown today. Yet their work elevated Chicago’s pivotal impact on American design.

The Block Museum will reexamine the innovative work of the firm and its national impact from the mid-1950s through the 1970s with the exhibition “Up is Down: Mid-Century Experiments in Advertising and Film at the Goldsholl Studio.”

The exhibition will run through Dec. 9 at the Block Museum, 40 Arts Circle Drive at Northwestern.

Block Museum’s “Up is Down” exhibition will be presented in conjunction with the Terra Foundation for American Art’s Art Design Chicago, a spirited, year-long celebration of the unique and vital role Chicago plays as America’s crossroads of art and design, creativity and commerce.

“Up Is Down” is the first major exhibition to explore the trailblazing work of the Goldsholls and their advertising firm, Goldsholl Design Associates, which was located in Northfield.