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The Main-Dempster Mile, in partnership with Life: Styled by Jackson, will display a holiday installation in the windows of the vacant Vogue Fabrics building at 718 Main Street. “Main Street, Sweet Main Street” will be unveiled at 5 p.m. on Thursday, December 9 and will remain throughout the holiday season.
“Main Street has been through a lot this year,” said Main-Dempster Mile Executive Director Katherine Gotsick. “We found out that the Vogue building was going to lay empty until spring and we didn’t want the building to be a void during the festive shopping season. With the new owner’s cooperation and Jackson’s help, we hope to make it a destination!”
Planned for development in the spring, the Vogue Fabrics building will be demolished to make way for an apartment building, but Charles Davidson of Catapult Real Estate Solutions was open to the idea of donating use of the windows.
“The reason we’re investing in the neighborhood is because we love the area,” said Davidson. “I live in Evanston and my office is just up the street. We’re glad to be a part of something that will make southeast Evanston interesting and cool. We hope that people will visit the windows on Main Street and have fun.”
The theme of the installation willl be “a love letter to Main Street,” said Jackson Adams, the owner of Life: Styled by Jackson, who lives near the Vogue building. He is also the Chair of the MDM Marketing Committee, but says he would donate his services for this project whether that was the case or not.
“This little piece of Evanston, and especially the businesses here, are incredibly cool, funky and even weird in the best possible way,” said Jackson. “I want to celebrate us. Holiday decorating is both my job and my joy, and this neighborhood is my home. I am thrilled to partner on this unique project.”
According to Gotsick, the installation will celebrate the businesses on Main and will include a little progressive story about finding the perfect holiday gift there.
“Main Street has lots of ‘fairy doors‘, and you might see some fairies make an appearance,” said Gotsick.
A selfie stop and lots of stenciled snowflakes will round out the fun.