In recent years, the path for the bicycling industry has been far from smooth. Instead, between the pandemic sending demand soaring, followed by worldwide supply chain shortages and the rapid advent of e-bikes, it’s been a roller-coaster ride, said Gretchen Brauer, general manager of Wheel & Sprocket in Evanston. (Read a profile of Brauer at this link.)

Gretchen Brauer, general manager at Wheel & Sprocket in Evanston. Credit: Alan K. Cubbage

“We started 2019 as a normal year, trending up a little and then in 2020 Covid hit, and it was just hold on as best we could. We had lines of customers down to the end of the block and demand was through the roof. We sold every bike we had. Then we couldn’t get bikes or parts – at one point we couldn’t even get a 24-inch inner tube to fix a kid’s bike,” Brauer said.

Much of that demand came from new riders who were looking for a way to get outside during the pandemic. That, in turn, created a surge in demand for electric bikes, which have small electric motors to assist riders. While the overall demand for bicycles softened in 2022, e-bikes continue to grow in popularity, Brauer said.

E-bikes initially were designed mainly for use by commuters in cities, but versions now exist for every use, ranging from kid carriers to sturdy mountain bikes to sleek road bikes. At Wheel & Sprocket, approximately 20% of bikes sold now are e-bikes.

“There are tons of reasons to buy an e-bike: You want to ride with a partner and they may be a faster biker, maybe you’ve had an injury, maybe you commute and don’t want to get to work all sweaty, maybe you’re hauling kids,” Brauer said.

The addition of electric motors means the store’s repair technicians need electrical skills as well as mechanical skills, she noted.

“E-bikes systems are all a little different, but they’re not super complex, so you can figure out how to make them work. We’re fortunate that we have the mechanic, Chris Keil, here in Evanston who wants to master those skills.”

Despite the challenges of the past several years, Brauer remains enthusiastic, but
cautious, about the bicycling world, noting the rapid changes that have occurred.

“In any industry you must have a growth mindset,” she said. “If you’re stubborn and aren’t willing to change, you’re not going to last, especially in the biking industry.”

Alan K. Cubbage is an Evanston bicyclist. He is a customer of Wheel & Sprocket.

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  1. I think e-bikes are a wonderful game changer for so many people! My brother runs an e-bike store down in Indianapolis, and has told me stories of customers buying pedal assist bikes and trikes who literally start crying happy-tears at the point of purchase because they’ve suffered an accident, injury, or stroke that they thought would prevent them from enjoying bicycling again, but, with the aid of a pedal assist, they can. Personally, I just ride a pedal assist bike because they are fun as heck, and I can go further and faster. I’ve taken my bike to Wheel & Sprocket for repairs, and they provided excellent service. Great article!