City officials, community members and new employees were among those on hand the evening of March 6, as the Minneapolis-based retail giant Target Corporation unveiled its new downtown Evanston store at 1616 Sherman Ave. in Sherman Plaza.
The 28,000 square-foot space is one of 62 “small-format” Target stores, of which there are nine in the Chicago area, said Manager Krysanna Bodery. She added the new location will be aimed mainly at Northwestern students as well as Evanstonians commuting to or from work by way of downtown.
“We expect a lot of foot traffic,” said Ms. Bodery shortly before the ribbon-cutting.
The store features clothing, food, electronics, and cleaning supplies, and will have a smaller selection than the Howard Street Target store. The new store will also have an onsite CVS pharmacy.
Ms. Bodery said the company expected that most people would spend at most an hour in the store, which was designed with consumer-convenience in mind: “This first year is going to be about learning.”
Before cutting the ribbon, Mayor Steve Hagerty said, “Our town is only as good as the companies and the residents that choose to live here and to work here. … I know that [the new store] will be a great success and enjoyed and appreciated by all here in Evanston.”
Ms. Bodery said, “I’ve been talking to many in the community as well, and they’re just really excited and stoked for us to be here. Over the last few months, it’s been so great to be welcomed with open arms from the downtown Evanston area.”
The store was scheduled for a soft opening March 7, with a grand opening on March 11.